Behind the Scenes: F.D's AW19 Campaign

We are so excited to invite you behind the scenes of our first ever photoshoot here at Full Disclosure. For Autumn Winter 19, we have carefully curated a collection of stand out pieces from new, niche and independent designers. Styles consisting of a rich, sensual palette, luxurious embellishments & details that are meant to be seen.

Our Objectives

The aim of the shoot was to produce powerful images that are alluring and intriguing to the viewer. We wanted a visual language that could talk to the Full Disclosure woman, she is intelligent, honest & real with a light undertone of sass, and an elevated & eloquent style.



Based in the pretty seaside town of Margate, The Poodle & Blonde location house is an original 5 bedroom Victorian house curated by DJ and interiors enthusiast, Whinnie Williams, she shares the house with her 18 furry friends & counting! We instantly fell in love with this dream like mid-century, 70's disco dwelling, with its pink marble bathroom, huge shell bed & retro sofas.

Strength in Softness

Peek-a-boo moments are captured in an intimate, candid way to allure the viewer in a playful & inviting manner - inviting you into Full Disclosure woman's romantic dream world. The mood is soft & intimate. She wears the lingerie primarily for the enjoyment of the garment & the relationship with herself.

Tulle Heaven

Layers of tulle were introduced to add to the peek-a-boo theme, adding drama & romance while softening the edges & creating a mystical, enchanting world. Our beautiful tulles were made by Whinne, who has a background in set design. 

"From the emerald depths of a lagoon & deep midnight cosmos, to mystical snakes & witchcraft, our AW19 collection is all about conjuring rich fantasies via beautifully crafted lingerie"

Model Casting

We have always loved Toni as a model and admired many of the campaigns she has previously worked on.  After our casting with her in London we knew she was perfect to represent the Full Disclosure woman, intelligent, alluring and intriguing. Toni was a dream to work with throughout.

F.D's Favourite Looks

Choosing a favourite look, would be the same as choosing a favourite child, we simply couldn't do it. But what we did love was shooting in the pink marble bathroom for the Fleur of England & Loveday London looks. Studio Pia & Hesper Fox snakes were brought to life on set & looked simply out of this world. 


We hope you love the shoot as much as we did producing it, you can see the final AW19 campaign here

Creative Direction @makingshapes
Art Direction @nieveecons
Photographer @tylermorrisphoto
Model @tonihaswell
Agency @thehivemodels
Set Design @whinniewilliams
Hair and Make-up @nina_sagri


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