Collection Inspiration - Olivia von Halle's Russian Collection
A quick glance at this Autumn/Winter 2014’s collection titles will lead you to Olivia von Halle’s inspiration location: glorious Russia. The country has long had a love affair with fashion and a new wave of socialites, designers and editors are putting a chic modern spin on traditional style, imposing Russia as a global fashion player. On a visit to Moscow, Olivia fell in love with this new dynamic and the opulence of the country’s architecture, leading her to base her collection on Tsarist Russia in the early twentieth century.
Rich patterns and opulent jeweled tones
A fitting location
Olivia flew to Moscow to shoot the campaign, which took place at the Palace of the Tsar Alexei Mikhailovich on the outskirts of the city. The Palace is renown for its ornate and highly intricate interiors, and for having been destroyed and rebuilt to its original splendour centuries later.
Choosing the model
It was von Halle’s dream to shoot rising-star Lena Perminova as the face of the campaign. “Lena is a beautiful and inspirational woman, with an intriguing past and an extremely exciting future. Her style and confidence make her an amazing ambassador for OvH and we couldn’t be happier to be working with her,” said the designer.
Celebrating the talent of Moscow
The shoot brought together an exciting wave of fashion stars currently emerging from Moscow. Olivia enlisted the crème de la crème of Russian fashion talent, from top Russian fashion photographer Danil Golovkin (Vogue, L’Officiel, Elle, Harpers Bazaar) to Hair and Make-up artist Katarina Kochik, while Olivia and Lena Perminova styled the campaign to remarkable result.
"Russia is an exciting place with a fascinating history and serves as a rich source of inspiration for any designer. It was amazing to be able to travel to Moscow and work with such a talented team who really made my collection come alive." - Olivia von Halle
You can shop Olivia von Halle’s Autumn/Winter 2014 collection here.